References to Ultraman are abundant in Japanese pop culture, much like references to Superman in U.S. Ultraman was the world's third top-selling licensed character in the 1980s, largely due to his popularity in Asia. In Japan, the Ultraman brand generated US$7.4 billion in merchandising revenue from 1966 to 1987. However, the series also falls into the Kyodai Hero subgenre of tokusatsu, a subgenre it also helped popularize. The series debuted with Ultra Q and then Ultraman in 1966, the series is now one of the most prominent productions in the Japanese tokusatsu genre, along with the Toei-produced series Kamen Rider and Super Sentai, as well as one of the most well-known examples of the kaiju genre, along with Toho's Godzilla series and Daiei Film's Gamera series. Created by Eiji Tsuburaya, the franchise is centered on a fictional alien race of superheroes who often combat kaiju or other aliens. Ultraman, also known as the Ultra Series ( Japanese: ウルトラシリーズ, Hepburn: Urutora Shirīzu), is a Japanese superhero media franchise consisting of television series, films, comic books, novels, video games, and other merchandise. For more guidance, see Wikipedia:Translation.You should also add the template to the talk page.

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